CPG Focus Groups: Packaging Design & Product Testing for Consumer Goods

Consumer packaged goods companies live and die by consumer preferences. From packaging design to flavor profiles to pricing strategies, focus groups provide the insights that drive billion-dollar decisions.

The CPG industry spends $3-4 billion annually on focus group research globally. Here's how the best brands use them.

Why CPG Companies Use Focus Groups

1. Packaging Design

Shelf presence matters. Focus groups test whether packaging stands out, communicates brand values, and drives purchase.

2. Product Development

From new flavors to new formulations, focus groups guide product development with real consumer input.

3. Pricing Research

What's the right price point? Focus groups test price sensitivity and perceived value.

4. Brand Positioning

How do consumers perceive your brand vs. competitors? Focus groups reveal positioning opportunities.

5. Advertising Testing

Before spending millions on media, test creative with target consumers.

Types of CPG Focus Groups

Packaging Design Testing

Test shape, color, materials, shelf presence, and sustainability messaging.

Product Taste Testing

Blind taste tests reveal true preferences without brand bias.

Concept Testing

Test new product ideas before investing in development.

Shopper Journey Research

Understand how consumers navigate stores and make purchase decisions.

Brand Health Studies

Track brand perception, loyalty, and competitive positioning over time.

AI-Powered CPG Focus Groups

Traditional focus groups take 4-6 weeks and cost $10,000-18,000. AI-powered alternatives deliver insights in 24-48 hours for $500-2,000.

Speed advantage: Test dozens of packaging variations in the time it takes to run one traditional group.

*Ready to test your CPG concepts? Try kinapse.ai's AI-powered focus groups and get consumer insights in hours, not weeks.*