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Featured Article

10 Questions You Should Ask in Every Focus Group
BEST PRACTICES

10 Questions You Should Ask in Every Focus Group

Learn the essential questions that uncover deep insights about your product, brand, or campaign.

November 25, 2024
5 min read

BEST PRACTICES Articles

Financial Services Focus Groups: Building Trust & Testing Products
BEST PRACTICES

Financial Services Focus Groups: Building Trust & Testing Products

Learn how banks, fintech companies, and insurance providers use focus groups to test products, build trust, and improve customer experience.

October 20, 2024
CPG Focus Groups: Packaging Design & Product Testing for Consumer Goods
BEST PRACTICES

CPG Focus Groups: Packaging Design & Product Testing for Consumer Goods

Complete guide to consumer packaged goods focus groups. Test packaging, flavors, pricing, and brand positioning with real consumer feedback.

October 15, 2024
How to Run a Political Focus Group: Step-by-Step Guide
BEST PRACTICES

How to Run a Political Focus Group: Step-by-Step Guide

Step-by-step guide to conducting political focus groups. From recruiting swing voters to testing campaign messages and analyzing voter sentiment.

October 10, 2024

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